Everyone loves Twitter. In fact, it has been estimated that globally, over 250 billion tweets are sent each year and its just going up. That’s a lot of tweeting!

In business, it’s more important than ever to have a social media presence as an increasing number of consumers look to Twitter for advice, information and offers from their favourite brands.

If you run a business, having an active Twitter account is an excellent way to connect with your customers. People are tired of feeling overlooked by gigantic corporations, and a well-managed Twitter account will enable you to interact and engage with your customers quickly and easily. Through your tweets and retweets, you’ll be able to do far more than just post 140 character updates about your latest products and services. You’ll also be able to get valuable feedback from your customers and humanise your brand.

In this blog post, we’ll take a look at some common Twitter mistakes made by businesses and give you a few helpful tips for making the most of your tweets.

The Bad

  • Sending too many tweets – If you inundate your followers with dozens of pointless updates every day you’ll quickly find yourself losing followers. There’s no ‘perfect’ number of tweets to post each day, but you do need to make sure that all of your tweets will be of interest to your customers and hold their attention.
  • Retweeting irrelevant posts – It’s not just your tweets that can reflect negatively on your business, your retweets can too. Remember, everything you tweet or retweet should align with your brand’s goals and values. If it doesn’t, you’re only muddying your brand and confusing your potential customers.
  • Getting personal – It’s rarely a good idea to mix business with pleasure. As a rule of thumb, it’s best to keep your business and private accounts separate.


The Good

  • Get visual – Adding pictures, GIFs and videos to your tweets is an excellent way of improving your tweet engagement rate. In fact, Buffer has found that tweets with images receive 150% more retweets on average.
  • Replying – If you don’t reply to tweets from your clients and customers you are wasting a valuable opportunity to improve and enhance the quality of your customer service. Don’t forget, to avoid long exchanges during complex enquiries or complaints, you can switch to direct messages.
  • Customise your page – Customising your Twitter profile to reflect your business is a must. After all, your social media accounts form part of your brand and personalising your Twitter profile shows your customers that you’re active online and that you care about your social media presence. You can personalise your profile by adding a background picture (or a blank background in your company’s colours), a profile picture, a bio and a link to your website.

The Ultimatum

If you want to get serious about using Twitter to promote your business and engage new customers, start by setting a tweet schedule for yourself. Once you’ve established a schedule, you’ll find it much easier to manage your Twitter account and you can start to focus on enhancing your tweets by adding images and polls. And don’t forget – to get the most from Twitter you’ll need to focus on being consistent with both your posting schedule and your content.