Go GO Fruit Basket
A fresh website with a new branding for a leading northwest fruit & vegetable supplier.
What We Did
We worked very closely with Go Go Fruit Basket to understand their requirements and deliver them a modern fresh, simple to use and informative website to help their users find information easily and quickly. It was also essential to make the sure the site was both accessible to all customer no matter where they were located.
With it’s roots firmly planted in the Fresh Fruit & Vegetable business for over 30 years, Go Go Fruit Basket came to us with a dated, online fruit delivery site that needed a facelift. We proposed the creation of a fresh and modern, bespoke e-commerce site and branding to match. Working closely with them, we set about choosing colour schemes, fonts and imagery, forming a concept worlds away from their old branding before creating their new logo and website.
The brief was clear; To build a best-in-class e-commerce website that would provide visitors with a truly interactive online shopping experience. The website was to be built across multiple territories across the globe, providing localised transactional functionality alongside translated content.
The design stage involved producing a complete creative solution for the website. Requirements included creating a clean and crisp feel without compromising user-friendliness, developing the brand affinity, providing a look that is visually stimulating wherever possible and allowing clear, simple navigation. Throughout the process providing an effective user, journey was central to the project.
Content management system
gogofruitbasket.com has been built on the market leader in E-Commerce platform known as Magento This allows them to have access to a system which is customisable, scalable, intuitive and above all easy to use. The chosen platform means that the website works seamlessly across a range of devices and can be tailored specifically to the needs of the user.