UNDERSTANDING GOOGLE ANALYTICS

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics,...

SEO VS. PPC — WHICH IS BETTER FOR YOUR BUSINESS?

While internet marketing is a broad field, it has largely been dominated by search engines such as Google, Yahoo and Bing. This means that the bulk of internet marketing is Search Engine Marketing, which can be divided into two practices: SEO and PPC.   SEO vs....

Should You Do Your Own SEO?

Should You Do Your Own SEO? Of course you can. Anyone that says otherwise isn’t being truthful Search engine optimization has many benefits, and  it can be costly at first. But the potential for increased traffic and increase site visits over competitors will give you...