UNDERSTANDING GOOGLE ANALYTICS

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics,...

SEO VS. PPC — WHICH IS BETTER FOR YOUR BUSINESS?

While internet marketing is a broad field, it has largely been dominated by search engines such as Google, Yahoo and Bing. This means that the bulk of internet marketing is Search Engine Marketing, which can be divided into two practices: SEO and PPC.   SEO vs....

WHY YOU NEED A DIGITAL AGENCY

With almost everyone online in one way or another, it makes sense for businesses to have a strong digital presence. Digital agencies can help you to build brand recognition, target specific audiences, and even keep track of how successful your campaigns are. To put it...