How do you make your web visitors become clients?
This is one of the most common questions any business owner has about there website. It is also one of the toughest to answer.
The answer is……..
Well it depends on how you define the term client and the steps the visitor needs to do to become one.
There are lots of websites have a very high numbers of visitors, however the conversion rate of visitors becoming clients is very small.
This blog post will give you a overview of some ideas and strategies to help you in converting your website visitors to clients.
Give Them A Reason To Buy From You.
What can you offer someone that nobody else can?
The Internet is massive and there are many other competitors that are just a click away so why are you different?
- Tell them about your great customer service.
- Show them how happy your current clients are with testimonials.
- Show them what makes your product or service great.
Make It Easy
It always amazes me just how difficult and complicated some business make there website to use. The easier you make it for the visitor to purchase your service or product the more likely they will complete the buying process on your site. The most important thing to remember Make it clear where to go and how to buy. Have a link to make a purchase on every web page.
Are You a Real Person?
Build a blog on your website and regularly release posts that provide information and enthralling for your visitors it is not a sales pitch but rather should interest and educate the person reading it. Simply touting for business is a quick way for the visitor to disappear.
Use Social media and in the same way as your blog, post relevant and useful information a link to your website within the post is all you need from a sales pitch point if view. People want to know whom they are dealing with and creating a level of trust that helps people make a decision to make a purchase from you and not a competitor.
It is a well-known fact that generally people may not the purchase on the first visit. They may go away and think about it. So make sure you have social media bookmarks that people can click to remember you, and also share the post and tell others.
Get Your Current Clients to share content
Ask them to share your content from your Blog and your Videos with social media. Its a great way of leveraging new clients. Since it is other business shouting your praises not just you.
Give People A Reason To Come Back.
It can take people several visits to make a purchase from your website. You need to give people a reason to come back, have offers that change regularly. Have a Blog with great informative articles. Have easy links to follow you on Social Media. Update your Website often. Always give people a reason to come back.
Converting visitors to clients is not easy and everything you do should be tested and measured. However the world is changing and we have to adapt to the new ways of marketing. It is very important to maintain a healthy business.